Archive for August, 2007

Sell your stuff online

August 31, 2007

In this post, Sam, a Homestead Product Designer, discusses options for selling products on the internet. – Rochelle

You’ve probably noticed that a lot of people are selling their stuff on the internet these days. What you probably don’t know is how easy it is to join them, no matter what your level of interest is. You can just sell a few things you’d like to get rid of, or have a hobby-type business on the side to sell consumer goods. You can even have a full-blown online store that you depend on for steady income. Whatever you’d like to do, there are some good solutions out there to help you sell goods worldwide over the web.

The quickest and easiest way to display your products and sell online is through existing websites like eBay or Craigslist. Craigslist is basically online classified advertising, and does not have any transaction capabilities built in. eBay offers many tools for sellers and buyers including PayPal integration, and the ability to track all your listings in your eBay dashboard.

Some of these sites have transaction fees, and require both the buyer and seller to have an account with them. You may not find the flexibility that you need to best describe your product or your business if you use one of these online services. And as easy as these sites are to use, one thing they can’t match is a branded shopping experience from your own personal Homestead website.

With Homestead, you have two options for selling stuff via your own website. Our Standard Website Packages come with our SiteBuilder tool, where you can add “Buy This” or “Add to Cart” buttons anywhere on any page in your website. You associate these buttons to your PayPal account, and your customers can buy your goods by paying you via PayPal. Once you receive payment notifications, you ship your goods to the customer on your own. You can manage your item list in SiteBuilder, but your transactions are subject to any fees that PayPal may charge. Once you have a PayPal account, setting this up in SiteBuilder is pretty quick and easy. We recommend this method for our customers who occasionally sell small volumes of items via their site, less than 10 items at a time for example.

For customers who sell more products on a regular or full-time basis we offer Homestead Storefront Packages. Storefront is a completely different product from our Website Packages, and it allows you to accept credit cards directly (with a merchant account) so your customers don’t have to use PayPal. Storefront also offers some very useful inventory management and shipping tools built right in. Storefront packages do not include access to SiteBuilder for building a standard website. Instead, Storefront walks you through a wizard where you choose a website design and layout, and then enter in all the products you are selling. The Storefront templates are customizable, but require a bit more time and technical expertise than SiteBuilder to really get a personalized look. We recommend one of our Storefront packages for people who sell many products at a time and consider their online store to be a regular business.

If you’d like some help deciding on the package you need, give us a call, we’d be glad to help!

Good Design: Using an image as your background

August 18, 2007

We’ve had some good feedback about our post on centering your page content vs. left-justifying it. Kevin, JP and Andy have commented on the effects of centering when using an image as a background. I thought the answer might be worth sharing with the rest of you.

There’s an important thing to keep in mind when you are designing your page, and that’s the idea of “tiling”. You may be familiar with the concept from adjusting the background on your Windows desktop. When the image chosen is smaller than the background it needs to fill, it automatically multiplies to fill the space with enough identical copies of itself to fill the background. The finished background looks like it is made up of rows of tiles with your image on them, laid side by side.

Tiling is the default for Homestead SiteBuilder and SiteBuilder Lite. Patterns provided by Homestead are designed to look good when tiled to make up a full background, but most other images really aren’t suitable for that use.

There is, however, an easy way to use one of your images as the background on your page and have it look great: set your background to a solid color, and drop in your image as an Element in the center of your page. Remember, your page is like a collage, with each Element layered on top of the preceding one. If you choose a matching or complementary color to the background of your image, your image will float in the center as if it were framed there.

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SiteBuilder vs. SiteBuilder Lite

August 10, 2007

In response to your questions regarding our two website editing tools, Sam, a Homestead Product Designer, talks about the differences and benefits of SiteBuilder vs. SiteBuilder Lite. – Rochelle

Some of you already know this, but our newer members may not: Homestead offers two different ways of creating and editing your websites – SiteBuilder and SiteBuilder Lite.

SiteBuilder is our flagship, full-featured website editing tool. You download it from the Homestead website and install it on your own computer to use. SiteBuilder offers an expanded list of useful elements you can add to your website that you will not find in SiteBuilder Lite, including shapes, forms and web polls. With SiteBuilder, you can edit your website’s background, as well as add various advanced text effects. Also, with SiteBuilder you can work on your website without an Internet connection, and save your work on your computer until you are ready to publish the edits you’ve made to your site online.

SiteBuilder Lite, on the other hand, does not require a download at all: it runs in your web browser. After logging in, you just click to open SiteBuilder Lite from Homestead’s website. While online you can make easy changes to your site like editing text, images, the navigation menu and even your logo. You can’t save your changes without publishing them directly to your website, but many people find SiteBuilder Lite easier to use, particularly if they don’t need all the features in the full-featured SiteBuilder.

The cool part is that no matter which tool you use, and no matter how many times you switch between the two, your website will always be up to date. Any changes you make with SiteBuilder Lite will sync up when you open your website in SiteBuilder, and vice-versa.

Hope you’ve found this useful. If you have any suggestions, please let us know!

Good Design: Keeping your customer’s monitor in mind

August 2, 2007

When we first started this blog a mere month ago we thought that we’d only be posting about new features or services. Reading all your comments made us think that perhaps we should expand the “mission” of the blog to include talking about how the product works today. So, I thought I’d introduce what I’m hoping will be regular feature on the blog: “Good Design.” We’ll try to post some sort of design tip on a regular basis, in hopes of taking what the Homestead Product Team has learned here and sharing it with all of you.

The idea for the first topic in this series came because I’ve noticed that a few people (Donna, Nancy and others) have commented on the blog that their pages look fine on a smaller monitor, but they don’t like the way their pages can look on larger monitors.

One of the biggest challenges of web design is that it can be hard to know how your site is going to appear to people visiting your site, because they’re using computers that are different than yours. While you might have a large 21-inch monitor set to a high resolution, one of your customers might be using a 15-inch monitor set to 800 x 600 pixels resolution. To better illustrate this issue, I thought it would be fun to take a photo of the monitors used by a few of the people here at Homestead showing a site that I designed for some friends of mine using SiteBuilder.

Amr’s Monitor

This 15 inch monitor (resolution 1024 x 768 pixels) belongs to Amr in the Marketing Team.

 

Brian’s Monitor

This huge 21 inch monitor (resolution 1920 x 1200 pixels) belongs to Brian in the Product Design Team.

You can see that your site visitors can have a very different view of your website than you do, depending on the size and settings of their monitors.

In Donna’s post, she specifically mentions that she doesn’t like “large white space on the right hand side.” It’s really easy to change that in SiteBuilder simply by centering the content of your page in the browser window.

Brians Monitor, Centered Site

My friend’s website centered on Brian’s large monitor.

In fact, some of the most popular sites on the web, like CNN or ESPN, do exactly that. For fun, you can drag your browser window wider or narrower while looking at these sites to see how the space on either side of the content changes, but the width of their actual page doesn’t change. Most sites used to be left-justified for the most part, but lately more and more sites, professional sites like CNN and ESPN in particular, have moved their content to the center. At Homestead we’ve been reviewing that issue ourselves, and with our next software update (end of summer) the default setting will be for all new pages that are “built from scratch” to be centered instead of left justified. If you’re using a QuickSite, any new pages you create will continue to match the justification of your Quicksite.

In the meantime, if you’d like to center-justify your content you can follow these easy steps:

1) Open SiteBuilder
2) Click on the “Page Info” button in the top toolbar of SiteBuilder.
3) Click on the “Advanced” tab in the “Page Properties Editor” on the right side of the application.
4) Click the check box for “Center Contents on Page”

SiteBuilder Showing Centering

I hope this helps address some of the questions people have had with how their sites look on different monitors. If you have other suggestions for design topics to cover please let us know. Remember, if you have more specific questions you can always create a help ticket at our new help center.

I hope this was helpful!

-Rochelle