Archive for the ‘Advanced Features’ Category

Add a new page to your website’s navigation menu–it’s easy

April 30, 2009

We just streamlined the process you can use when adding a new page to your website with SiteBuilder.  Now it’s  easier to add a link in your site navigation menu to your new page. Here’s Jerry to tell you about it – Rochelle.

When you start working on creating a website, you need to decide what links to include in your site’s navigation menu. It’s important to give your site visitors an easy way to access key pages on your site with a single click, but, if you have a lot of pages, you don’t want to clutter up your navigation menu with a link to every one of them.

We’ve made it a little easier to make that decision right when you add a new page to your website.  Now when you add a new page with SiteBuilder, you’ll see a new option that makes it a simple matter to either add a link in your site navigation to your new page, or remove it. You can always add or remove a link to your new page later by editing the navigation element, but the new option makes it more convenient.

Here’s how it works. To begin, add a new page in any one of the usual ways:

1) Click the New Page button in the toolbar

2) Select File, then New Page from the menu

3) Right-click and select New Page from the File Manager

You’ll get the familiar page template selector. It looks like this if you’re using a design from our Design Gallery:

Adding a new page to your website with SiteBuilder

Or like this if you’re using a design from SiteBuilder:

Adding a new page to your website with SiteBuilder designs

Here’s where the new option comes in.  To add your new page to your navigation menu, make sure there is a checkmark in the box labeled ‘Add this page to my site’s navigation.’ By default, that checkbox is checked automatically; if you don’t want your new page to have a link in your navigation menu, just click the box to remove the checkmark. If you don’t have a navigation menu on your site, you won’t see that option at all.

Then make sure you give your new page a title. Search engines use page titles as part of their calculation for determining how prominently your site will appear in their search results.  Perhaps more importantly, your page title will appear as part of the link to your site in those results.

page-title1

When you’ve finished, just click Next.

The next step is deciding on the details of the link to your new page. Again, if you don’t have a navigation menu on your site, you won’t see this page.

new-page-nav1

Here’s how that works:

1) If your site has more than one navigation menu, choose the menu you want to use for your new link. Otherwise, the new page link will be automatically added to the only navigation menu on your site.

nav-menu1

2) Next, decide where you’d like your new link to appear in your navigation menu. By default, SiteBuilder will add the new link to the end of your menu, but you can move it wherever you like in the menu by using the buttons below the list of links.

link-list1

3) Now it’s time to give your new link a name. If you gave your new page a title as I suggested, SiteBuilder will by default give the link to that page the same name.  If you prefer a different name (something shorter and more appropriate for a link, perhaps), you can change it here.

link-name1

4) To finish, you can change the name of the file for your new page, and where it will be stored. By default, SiteBuilder will use your page’s title as the page’s file name, but you can change both file name and location by clicking the change file name or save location link.

When everything looks good, just click Finish, and you’re done!

Hope this makes things easier for you.  If you have any questions about this new process, please let us know!

YouWant it, YouGot it: the new YouTube video element

November 3, 2008

If I’ve heard our members say it once I’ve heard it a thousand times: “When are you going to make it easier for me to add a YouTube video to my site?”  I really didn’t want to start on another thousand times, so… we built it!  We’ve just added a new YouTube element to SiteBuilder; here’s Jerry, the product designer responsible for it, to tell you about it — Rochelle.

You’ve probably noticed that websites now use lots of video. Services like YouTube have made it possible to add videos to a page by copying and pasting some HTML code into it. Some of you have already used SiteBuilder’s HTML Snippet element to add a video this way.  But it ain’t easy.  Adding HTML code can be kind of complicated, and frankly it isn’t the way we wanted to make you do it.

So we built you something I think you’ll like: the new YouTube element in SiteBuilder. No need for understanding or handling HTML code anymore–adding a video to your site is as easy as copying and pasting the URL of the YouTube video from your browser’s address bar.  You’ll also be able to see how the video player will fit in with the rest of your site on the SiteBuilder stage (the draft layout you see as you work on a web page in SiteBuilder).

Let’s try it out and add a video to a web page.  First, let’s drop the YouTube element onto our site by simply clicking it in the element menu under the “add images and files” element icon:

When you first drop your element on the SiteBuilder stage, it will look like this:

Now let’s find a video on YouTube to add to our page. To get there, go to www.youtube.com in your web browser, or just click the ‘YouTube’ link in the Properties Editor.  Let’s add my favorite video of the Internet Fairy. All we have to do is highlight or select the URL in the address bar and copy it.

You’ll find the URL you need in the address bar at the top of your screen:

We simply highlight that address from the YouTube page and copy it.  Then we go back to the page we’re building in SiteBuilder, and paste that URL into the ‘YouTube URL’ field in the properties editor in SiteBuilder.

You’ll notice that the element on the stage now shows us how the player will look on our web page.  We’ll be able to see the video itself when we’re done editing our element and we preview or publish our page.

We can control the way the video behaves, too.  There may be times when you’ll want a video to begin playing automatically as soon as a visitor gets to your page. In general, though, unless the video is the main focus of the page, you’ll probably want to let your visitors decide whether or not to watch the video. This is especially true if you have more than one video on the page. So for now we’ll leave the ‘Play Automatically’ option unchecked.

You can also choose whether or not to let YouTube suggest related videos to your visitors when they’ve finished watching your video. You’ve probably seen YouTube recommendations before; they look like this:

You get to decide if other content from YouTube would be appropriate for your purposes, or whether it would be distracting.  For now, let’s leave ‘Include Related Videos’ checked.

One of the best things about using the new YouTube element to add a video is that you can now customize the player’s appearance and see the changes directly on the stage.  For our example, let’s choose a different color for our player; how about dark blue:

Here’s how that will look:

We can also add a border of the same color to outline the player more:

And then we can preview our work; notice that the video plays right on the stage:

If we like what we see, all we have to do now is publish it:

And that’s it!  Adding a video is now just a simple copy and paste from your browser to SiteBuilder. Give it a spin; I recommend starting with Ninja Cat, one of my personal favorites: [http://www.youtube.com/watch?v=muLIPWjks_M].  Have fun!

Announcing a new upgrade for Storefront!

August 7, 2008

Our Storefront product is undergoing a big upgrade.  Here’s Amr from Marketing to share some of the highlights with you – Rochelle.

Intuit’s top-level ecommerce offering, Homestead Storefront, is being upgraded to expand your options and make it even more useful to you and your customers.  We’re adding a lot, and updating even more, so rather than give you just a couple of the new features I thought I’d give you the whole list.

So, first off here’s what will be new:

  • One Page Checkout: One-Page checkout will give you a better way to guide your customers through the checkout process. This new checkout is streamlined compared to the old ‘Multi-Page Checkout’ which had many pages in the checkout flow. In One-Page checkout, your customers will remain on a single page with each step being completed on the left of the screen and then captured on the right of the screen in their invoice. As customers move through the checkout process, their invoice will be completed with each step.
  • Store Administration Home Page: The store administration home page will give a Quick Store Status view, and provide an easy access to your store-hosting account, resources and tools, tutorials, and more.
  • New Themes: Choose from ten new contemporary store themes.
  • New Home Page Layouts: Choose from two new home page layouts.
  • Logo Generator: If you don’t have a store logo, you’ll be able to create one in minutes using the logo generator! The logo generator will allow you to customize a clean, professional looking logo. You’ll be able to adjust the font size, color, and style, add a background, and add a tagline to your logo. Access this feature from Store Design > Logo.
  • Store Administration Product List Changes: The store administration product list will be modified with a new look and feel. Common actions such as Add Product and Search will be added to the list.
  • Unique Shipping Services for Each Product: A new shipping configuration option will be available that allows unique shipping services for each product. This option will allow you to configure up to three domestic and three international shipping services for each product. The configuration process will be very similar to shipping configuration options for eBay listings.
  • eBay Listing Templates Update: eBay Listing Templates are being updated to support new shipping fields. Important: Shipping values that were valid in the old version of Storefront may no longer be valid in the new (e.g. certain package types, shipping services, etc.), and Domestic and International will now have Insurance and Handling fields. Once the upgrade has occured, we recommend that you open each of your existing eBay Listing Templates to ensure that your shipping is configured properly.
  • Shopping Cart Cross-Sell/Up-Sell: This feature will allow you to show your customers other merchandise from your store by displaying up to six additional products on the shopping cart. Products will be displayed based on criteria that you can configure. Access this feature from Store Settings > General, under Shopping Cart and Checkout Options.
  • Product Image Resize Options: When you upload new product images, Storefront will now automatically resize them for optimal display on your Product Details and Search Results pages. Access the product image resize options from Product > List, under Product Settings.
  • Product Descriptions HTML Editor: You will now be able to enter your Product descriptions in an HTML editor while adding or updating a product.
  • New Marketing Section: You’ll be able to access all marketing tools in one convenient place. Store Promotions, E-Mail Marketing, Search Optimization, and Comparison Shopping will be located in the new Marketing section.
  • Automated Google Base Product Feed: Storefront will automatically submit your product feed to Google Base, so you can start driving traffic to your web store! No account will be needed. Access this feature from the new Marketing page.

Secondly, in addition to adding new features we’re also resolving some existing issues that may have impacted some Storefront users.  Here’s what’s being done in this area:

  • Resolving an issue that could cause an eBay Listing error if you attempted to list an item with Calculated International shipping with the Insurance option set to Optional, Required, or Included in Shipping and Handling, Domestic set to Flat, and International set to Calculated.
  • Resolving an issue that could cause an error when listing an item to eBay or when saving a Listing template, in which the Combined Shipping Discounts, Promotions and Shipping Surcharge values were not getting set or saved correctly.
  • Resolving an issue in Marketplaces in which an Image URL specified when configuring a Product would build incorrectly.
  • Resolving an issue that prevented the Shipper Number on the invoice display from allowing entry of 40 characters.
  • Resolving an issue that could cause LowInvNotifyInd to not reset to 0 after a Low Inventory notification had been sent for Attribute Products and the Attribute’s inventory was raised above the threshold.
  • Resolving a browser error that could appear on the Attributes step of the Add Product Wizard within Internet Explorer.
  • Resolving an issue that could cause Promotion Configuration errors.
  • Resolving an issue that occurred when the United States Postal Service changed the Service Description of the International delivery method of First Class Mail International to no longer include a dash (’-').
  • Resolving an issue that could cause omission of the index file when copying multi-file sitemaps to the content area.
  • Resolving an issue with Copy Store Version that could cause the go.gif image used in the keyword search form to be copied with a default image instead of the appropriate one for the Theme associated with the original store version.
  • The storefront registration, customer information, customer sign-in and member logon will now use SSL encryption when checkout security is enabled.
  • Calculated product level shipping will require a minimum weight of one ounce.
  • Resolving an issue that could cause incorrect calculation of shipping discount by omitting the first item packed from the calculated discount.

That’s a lot to digest I know, but what it all boils down to is a better Storefront product for you and your customers.  We’ll be sending Storefront users an email with more information about when the upgrade will take place.

Hope you like the changes!

Making a mailing list, checking it twice…

August 5, 2008

After writing about the form elements a couple of weeks ago, a few people at the office suggested that I write about the mailing list elements as well. If you have a domain with email service, creating a mailing list is an excellent and easy way to keep your visitors informed about your business, club or group, and is a good tool to get them more involved as well.

Mailing List Overview

It’s easy to set up a mailing list for your website. In fact, you can set up as many mailing lists as you like. Basically, a mailing list is a collection of names which you can use to send information to multiple recipients at the same time.

I like to think about using mailing lists in two different ways: external and internal. As an example, let’s use a site that my friend uses to manage their Japanese drum group, San Francisco Taiko Dojo http://www.sftaiko.com/contact_booking.html.

First, the more traditional, external way to use a mailing list is as a consolidation of your customers or people who might be interested in your business. In my example, we’ve created a mailing list for people who are interested in finding out about upcoming performances or concerts that San Francisco Taiko might be doing.

using a mailing list when building your website

Another way to use a mailing list is as an internal tool. If you have several people in your organization who might be responsible for the same job (e.g. answering general questions about your business or responding to sales inquiries), you might want to set up a mailing list that includes that group of people (e.g. sales@yourbusiness.com or info@yourbusiness.com) That way, if a customer sends an email to that address it will automatically go to everyone on the mailing list, and anyone would be able to answer it.

website building - contact list

Setting Up Your Mailing List

Before you add any mailing list elements to your website, you’ll need to set up your mailing list. Note that you MUST have a domain in order to set up a mailing list!

  1. Login to your account at www.homestead.com.
  2. Click the domains & email link in the left-hand menu.
  3. Click the email services link. If you have multiple domains, you may be prompted to choose the appropriate domain name. The Email Manager page will appear.
  4. Click the Create Mailing List button.
  5. Select an email address for your mailing list. This will be the address you use to send messages to your mailing list.
  6. Enter email addresses for anyone you want to receive messages you send to your mailing list. Separate the addresses with a comma, or by pressing Enter or Return on your keyboard.
  7. Click the Save button to save your mailing list.

website building - set up mailing list

Once your mailing list is saved, you can send mail to your mailing list at any time by simply entering the mailing list address (the one you created in step # 5) into your email program.

The Mailing List Elements

Now you’re ready to use the Mailing List elements that are in SiteBuilder!

website building - mailing list elements

There are three elements for you to choose from:

website building - mailing list element choices

  • Join the mailing list – this element lets users automatically submit their email address to the mailing list of your choice.
  • Remove me from the mailing list – this element gives your visitors the ability to opt out of your mailing list by simply entering their email address. Keep your visitors happy by allowing them to choose the amount of e-mail they receive.
  • Mail the mailing list – use this element in conjunction with the Join the Mailing List element. That way, visitors who are interested can join and then email something to your website’s mailing list quickly and easily. Note that you may NOT want to let people email something to your mailing list so easily! This is the kind of element that might be better for a club or organization that has a password-protected page.

As with all elements, there are a bunch of things that you can customize on them including font, color, image used and custom messages. Just check out the Properties Editor to see what you can change:

website building - Properties Editor

Note that you can also use text links to let people email your mailing list. Just highlight the text that you want to use as your link and use the “Email Address” option.

website building - adding a link

Hopefully you’ve found this post useful, and you can now unleash the power of Mailing Lists on your site!

Oh, one final word of caution – there’s a limit of 1500 characters for each mailing list. This roughly translates to a limit of 60 to 80 email addresses.

If you hit this limit, here’s a little trick that I use which I like to call “embedding mailing lists”. When I get near the limit I create a new mailing list that I name something like “MailingList2″ or “MailingList3″ (depending on how many mailing lists I have), that will hold any new addresses I want to add.

website building - embedding mailing lists

Then I just add that new mailing list to the original one, so that whenever I address something to the original mailing list it will include everyone on the new mailing list too!

website building - multiple mailing lists

It sounds kind of crazy, but it works!

Setting up PayPal for your SimpleStore

June 13, 2008

Here’s product designer Rina with her third and final post on Homestead’s new SimpleStore – Rochelle.

In the last two posts, we covered an overview of the new Homestead SimpleStore product, how to get it set up on your site, and how to fill it with products. Today we’ll finish off with the financials. All you need to do is get a free PayPal account, and then connect that account to your store.

The PayPal account you’ll need is called a “PayPal Business Account with Website Payments Standard.” It’s a mouthful, but we put in a link so you don’t have to search PayPal’s website for it. Just go to your Store Manager in your online website account by logging in and selecting Selling Online, followed by Store Manager, in the left-hand menu. (Multi-site users, remember to ascertain that you’re on the right site!) Under the PayPal section of this page, you’ll see a link that says Get a PayPal Account. Click on that and follow PayPal’s instructions to get your account set up.

QuickStore ecommerce website PayPal setup

This PayPal account is your online payment processor and all you need to run your SimpleStore’s finances. With it, you can accept all major credit cards, bank transfers, and PayPal payments without any online merchant accounts. You customers will check out through PayPal’s secure transaction system, and payments will be received into your PayPal account. You’ll add financial information to your PayPal account during setup so that you can move funds from your PayPal account directly into your bank account. Please note that it may take a few days for your financial information to be confirmed.

When you’re done setting up your PayPal account, return to the same Store Manager page and enter the e-mail address you used to register for your PayPal account into the box. You can also update your e-mail address in SiteBuilder by clicking on the second of the three Edit button in the ‘Basics’ tab. (For SiteBuilder Lite, the Manage Store and PayPal Settings link will return you to the Store Manager page).

And you’re done! Now you have a fully-operational online store that matches the rest of your website. I think you’ll have a lot of fun with SimpleStore. Happy online selling!

Adding products to your SimpleStore with the Product Manager

June 12, 2008

Here’s product designer Rina with the second of her posts on Homestead’s new SimpleStore – Rochelle.

In yesterday’s post, I gave an introduction to our new Homestead SimpleStore product, explaining some of its benefits and how to get one onto your website. We’ll start where we left off in the last post, with our SimpleStore element positioned and designed to suit our tastes.

Now that the SimpleStore is ready to go, let’s fill it with products. SimpleStore can display up to 100 products (you can actually load it with an unlimited number of products, and you choose up to 100 of them to show your customers at any given time). There are two ways to edit your product information: using your website editor (SiteBuilder or SiteBuilder Lite), or by logging in to your online website account.

To access your products in SiteBuilder, simply click on the SimpleStore element to select it. The properties editor pane to the right will then show the properties for your SimpleStore . On the ‘Basics’ tab, there are three Edit buttons—one to edit your product data, one to connect your PayPal e-mail address (we’ll talk about that in my next post), and one to set your currency.

QuickStore ecommerce store properties

Clicking on the first Edit button will pop up a window with the Product Manager.

To access the Product Manager in SiteBuilder Lite, click on your SimpleStore element to select it. The top left corner of the screen will now display two buttons and a link for your SimpleStore . Clicking on the Manage Products button will pop up a window with the Product Manager.

QuickStore ecommerce Product Manager SiteBuilder Lite access

Finally, you can also access the Product Manager by logging in to your website account. Then use the left hand navigation menu to find the Store Manager sub-section within the Selling Online section. This opens the Store Manager page, which you can think of as your behind-the-scenes SimpleStore manager. The Store Manager page is where you can access the Product Manager, set your store’s currency, and connect your PayPal account to your store. It also contains an instructional section on the right side of the page, which provides helpful tutorials and videos on how to set up your store if you get confused.

For users with multiple sites, please make sure that you are signed into the correct website before managing your product information. A quick way to know whether or not the site you’re signed in on has SimpleStore is to check the background color of the instructional section on the right side of the page—if your site has a SimpleStore , it will be orange; otherwise, it will be blue.

Open the Product Manager by clicking on the Launch Product Manager link on the page.

QuickStore ecommerce Store Manager

Adding your products using the Product Manager

Now that the Product Manager is open, it’s easy to add your product information to your SimpleStore . You can enter information like product name, a description, and a price – which will be fed into your SimpleStore’s built-in search tool.

SimpleStore lets you upload a picture for each product. Here’s a word of advice – I would use a good-sized product photo. SimpleStore automatically creates a smaller-sized image to be displayed in your store, and when your customers click on it the image will be displayed in its actual size.

You can also choose to assign up to two attributes for each product. For example, in my sample store I sell cookies. For my chocolate chip cookies, I created an attribute called ‘Chocolate Type’ and listed the options as ‘Milk’, ‘Dark’ and ‘White’, so a customer could choose to buy dark chocolate chip cookies from me, if that’s what he or she wanted.

QuickStore - adding products to ecommerce store

You can also place your products into an unlimited number of categories. Categorizing your products is useful because your customers can then choose to display just ‘vegan’ cookies, for example, if that’s what they are looking for.

If you need to manage your attributes or your categories separately from your products – say you want to rename a category or edit the options in an attribute – you can do so by clicking the Categories or Attributes label on the left side of the Product Manager, then clicking the specific category or attribute that you want to edit. Don’t forget to save when you’re done!

Now that your SimpleStore is loaded with products, in tomorrow’s post I’ll show you how to set it up to accept your customers’ payments!

Introducing SimpleStore

June 11, 2008

For those of you who want an easy way to sell things on your websites, have we got something for you! Here’s product designer Rina to tell you all about our new SimpleStore product – Rochelle.

There is a common misconception that if you have a website, you’re equipped to sell online. However, if you really think about it, all you have is real estate. Where’s your storefront? Where’s your shopping cart? How do you accept your customer’s payments? And if you have more than just a handful of products, how does a customer search through all of them?

As many of you may know, Homestead offers something called Homestead Storefront, an advanced ecommerce product designed to give you a way to offer your customers all those services and more. Storefront is jam-packed with great features, including shipping and billing tools, inventory management and QuickBooks integration.

Sometimes, however, people just don’t need all the advanced functionality of Storefront. They want to sell online using something simpler.

So here it is—the Homestead SimpleStore! The SimpleStore is just what its name implies: a simple way to add a store to your website, and one that matches the look and feel of your site to boot.

SimpleStore provides you with a clean, intuitive layout that makes it quite easy to give your customers a professional-looking store, complete with built-in shopping cart, product search and category browsing capabilities. You’ll be able to accept credit cards online without a merchant account by using a free PayPal account.

Perhaps best of all, you don’t need to learn any new tools to fit it into your existing website—the SimpleStore is simply another element in SiteBuilder or SiteBuilder Lite!

Here are a few sample stores that we’ve built. Click on the screenshots and you’ll be taken to each SimpleStore sample. Feel free to play with them as much as you want, just to see how they work. And don’t worry—you won’t actually purchase anything because for these samples we didn’t set up a PayPal account to accept orders.

QuickStore sample ecommerce store 1

QuickStore ecommerce sample 2

QuickStore sample ecommerce store 3

Now, how do you get one of these? SimpleStore is currently available for Gold and Platinum website members as a paid add-on to your website account. If you have one of these accounts, you can easily add a SimpleStore to your site by logging in to your online website account and finding the Selling Online section, followed by the Simple sub-section, using the left-hand navigation menu.

Getting the SimpleStore on your website

After purchasing the add-on, you can just drop your SimpleStore onto your existing website like you would any other element in SiteBuilder or SiteBuilder Lite. In SiteBuilder, the SimpleStore element will appear under the coin icon in the menu above your page after you purchase the add-on:

QuickStore element in SiteBuilder

In SiteBuilder Lite, the SimpleStore element is the green shopping cart entitled ‘Add Store’ that shows up in your element palette after you purchase the SimpleStore add-on.

QuickStore element in SiteBuilder Lite

Your SimpleStore element will first appear on your page in its default size and color. The example below shows how my store first appeared in SiteBuilder, right after I added the SimpleStore element to a new store page.

QuickStore default appearance

It’s really easy to change these defaults. Your SimpleStore element acts just like any other part of your website, so you can use the tools you’re used to in SiteBuilder or SiteBuilder Lite to make the changes you want. Resize and position your store wherever you like on your page, or change around your store’s size, colors, font and more until it blends in perfectly with the rest of your website design.

QuickStore appearance customized

Building a SimpleStore is fast, and it’s fun too. Tomorrow I’ll show you how easy it is to add products to your new SimpleStore!

Make your website search engine friendly – 3 tips for Milton Ridge

April 16, 2008

Here’s the second in our series on how to make your site “friendlier” to the search engines your visitors are using to find you. In an article in the Homestead Newsletter, we offered members an opportunity to submit their sites for a chance at having them analyzed to see how search engine friendly they really were. Our winner this week is Milton Ridge Historic Chapel. We had one of our professionals take a look at the Milton Ridge site so he could make some suggestions for changing its design to improve its “search engine optimization” (we call it “SEO” for short). Here’s David to give you his analysis and tips on good SEO practice -Rochelle

We all know now that it’s just not enough to have a pleasant looking website anymore. If you want to attract visitors to your site, you need to make sure the search engines are fully aware of your site and what it represents. When people search the Web for what they need, you need those search engines to guide them to you.

I analyzed the Milton Ridge site with an eye to making its design more search engine friendly. What I found can help Milton Ridge specifically, but can also serve as general lessons that we can all use as we build or maintain our websites.

1) Change your title tags – The titles of your web pages are important sources of information for search engines and customers alike, particularly your home page. It’s best to focus on titles that contain two (possibly three) keyword phrases. One should be your brand (probably your company name), and the other a common search term for your business. Since Milton Ridge is a wedding chapel, I ran a couple of searches on wedding chapels and wedding services. It looks like “chapel wedding maryland(which yielded 12 daily searches) and “find wedding services” (19 daily searches) might be a good fit. I recommend this title tag: “Find Wedding Services at Milton Ridge Maryland Wedding Chapel”. That’s a manageable 61 characters.

To edit your page title, make sure you’re editing your home page, then click the Page Info button at the top of both SiteBuilder and SiteBuilder Lite. In SiteBuilder, a “Page Properties” editor will appear on the right side of the page; in SiteBuilder Lite, a popup will appear. Just fill in your desired text in the “Page Title” box.

2) Add Text Copy to the Front Page: Milton Ridge has an attractive video on their front page. It’s a good selling tool for visitors to the site, but it doesn’t do anything for the search engines to help people find the site in the first place. I recommend that Milton Ridge add a text description of their business on the front page – this makes really good content for search engine spiders. More than that, this is the page where most visitors will land. Text copy will help your customers understand your business and help close sales.

For Milton Ridge, I would at the very least try adding this copy underneath the navigation bar and above the video: “Find all-inclusive wedding services at the Milton Ridge Wedding Chapel. Located in the rolling hills of Maryland, we provide the perfect setting for your wedding and reception. Call us at 240.372.4442 today”. In addition to this minimum amount of suggested text, I really recommend adding even more information and copy relevant to your visitors.

3) Getting Links: Milton Ridge has some interesting partners listed on their services page. Some of them might have their own websites – like the minister, the florist and the DJ, for example – so I’d recommend asking them to add a link from their site to yours. If possible, it’s best that anyone linking to your site uses your keywords as the anchor text for the link. For example, a good link to Milton Ridge would be something like this: “We are a proud provider of DJ services to Milton Ridge Wedding Chapel.”

Here’s a bonus tip: all links to your site should go to just one URL if possible, and it should be the simplest possible. In Milton Ridge’s case, that would be the simplest available: http://www.miltonridge.com. However, Milton Ridge is using a different URL – http://www.miltonridge.com/index.html – to link to their home page.

That would be OK if everyone used that URL, but most sites linking to them will probably opt for the simpler http://www.miltonridge.com. What’s the problem? If someone’s website links to them using both http://www.miltonridge.com/index.html and http://www.miltonridge.com, search engines will treat these as two different links to two different pages. In effect, they’re creating duplicate content and splitting their links into multiple pages, diluting their impact on search engine results.

I hope this second installment of our tips for making your site more search engine friendly is helpful! Here’s my disclaimer: these free tips should help make your website more attractive to search engines, and are provided to help educate all Homestead members on how to design a more effective website. Please remember, they’re not meant to be comprehensive, and I can’t guarantee that you’ll immediately rank higher in search engine results. But I do think they’ll help. Milton Ridge has a beautifully designed site, and these tips should help them attract even more business with very little effort.

Linking an existing domain to your website: in black and white

February 15, 2008

Lindsay, one of our product designers, minored in film in college. See if her parents’ money was well-spent by checking out her short film on managing your domain – Rochelle.

Many of our customers already own a domain name (e.g. www.fische.com) before they create a website with us. There are a couple of options for connecting a domain purchased through a different company with a Homestead website, but these options can be pretty difficult to understand. Because of this, we’ve created a short video to explain – in our own way – a couple of these options to you – domain pointing and domain forwarding – and hopefully make you laugh a little, too.

“Pointing” your domain to your Homestead site is now as easy as transferring it. Whichever option you prefer, both are easy to do through the Domain Manager once you’ve logged into your Homestead account. You can find the Domain Manager – including detailed explanations and pros and cons of each option – by clicking on Domains & Email, then Domains on the left of the page.

Thanks for watching!

Look for our new and improved PayPal management tool!

December 12, 2007

There are lots of great new things in the pipeline at Homestead.  Here’s product designer Rina to tell you about our new tools to help you manage your PayPal sales – Rochelle.

If you sell things on your website using PayPal buttons you may have already noticed this, but we’ve just implemented new tools for you to use in managing your PayPal activity. The new tools don’t change the way your PayPal buttons function; they provide a new and improved way for you to add products and manage your transactions.

If you’re a Gold or Platinum member, when you log in to your website account you’ll see a new link in the menu on the left side of your website account. This link is called Selling Online, and you’ll now find all ecommerce tools and products (including PayPal button management) organized within it.

Underneath Selling Online you’ll find a link called Store Manager. Clicking that link opens the new Store Manager page. It contains the same functionality as the old PayPal page – it gives you instructions on how to get started with PayPal, a place to enter your PayPal email address, and links to the PayPal site itself. The new layout of this page makes this information easier to read and understand.

The Store Manager page also has a link that says Launch Product Manager:

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Clicking that link will take you to the brand new PayPal Product Manager page:

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This new Product Manager is organized into two columns, making it easier for you to look at your products. Using it is simple. To add a new product, click the Add new link in the left column and a form will appear to let you add your new product information. Click the Save button when you’re done.

Your product will now show up in the left column where existing products are listed. As you add more products, each will appear there organized alphabetically.

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To edit a product, click on the product name in the left column and you’ll be able to edit its information in the right column. To delete a product, just click the Delete this product link at the bottom of the form.

We think you’ll find the new Store Manager and Product Manager make it much easier to use PayPal buttons on your site. Nothing’s changed about how those buttons work for your customers, or how you can place them on your site using SiteBuilder, but now you have an easy way to manage them!